“When you're talking to somebody one on one, even if that person does, maybe more business than you do, and they're giving you advice based on their unique experience what they're doing is giving you their practices, and I'm not saying that's not a bad thing, but let's be really clear, there's a giant difference between their practice and best practice. And here's how you know the difference. “Best practice” comes from models and systems that work at scale. So I would tell you be very wary of somebody who sits you down and then tells you how they do something because it's possible that it is 100% the right way to do it but it's more possible that it happened to work for them at that moment in time and their nexus in the universe. I would tell you look for best practice, not unique practice.“